I like it. It’s got a ring of elegance, plus it doesn’t lock me down to just soaps, so I can expand the line to lotions, lip balms, oils, etc. (Assuming I actually get this ball rolling.) Also, it’s a brand name that I think would sell itself to the spa crowd and the “too much money for their own good” crowd…who are really the target demographic for products as expensive as all natural/organic products are likely to be.

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