Some one on my friends list must be, or must know, some marketing gurus. Also packaging designers would rock.
Soapy Hollow is sort of at the cusp point where I need to either make the commitment to growing it into a full fledged manufacturing company, or I need to scale it way back before my house is subsumed under a mountain of bubbles.
In discussions with major retailers like Sephora, I need provable larger manufacturing capacity. They love the products, but I can’t meet initial order minimums. They also want “more professional” packaging. The style editors at a couple of publications I’ve spoken with also want better packaging/labeling before they’ll consider doing write-ups on the company or the products.
Manufacturing capacity I know how to do, I know where to get the space, and with a little help from the SBA small business clinic, I can write a business plan that I think will interest some venture capital to help make that happen.
But packaging? I’ve got no idea where to go with that. I don’t know the industry, I don’t really know all the various options, I don’t have the design skills, I’m just sort of out of my league there. And marketing? To say that I don’t understand it would be a classic understatement.
So, who’s got recommendations for finding/hiring/qualifying marketing people, packaging people, and perhaps business coach people?